There is a small town in the midwest with exactly 2 barbershops, one on each side of town. The barbershop on the west side of town is pristine. Its floors are spotless, the windows are always perfectly clear, and the air always smells fresh. The barber has a friendly smile, shined shoes, a well-groomed head of hair, and a fancy shirt. The barbershop on the east side of town is a mess. Its floors and windows are dirty, and the air smells of garbage. The barber always has a grimace on his face. His skin is oily, his hair is short and ragged, and he has food on his clothes all the time.
A man travelling through the town realizes he needs a haircut. Knowing the stories of the two barbers, the man decides to go to the dirty barbershop on the east side of town.
Why does he do this?
Because there are only two barbers in the town, the barbers must cut each-other's hair. The barber on the west side of town has a nice haircut, so the east-side barber must be a good barber. On the other hand, the barber on the east side of town has ragged hair, meaning the west-side barber must not be very good. So the man goes to the east-side barber to get a better haircut.
You overhear a man talking to a clerk in a hardware store. The clerk says "One will cost you 12 cents, ten will cost your 24 cents, and one hundred will cost you 36 cents."
What is the man buying?
The man is buying physical numbers to nail to the front of his house. Each number costs 12 cents, and so "1" will cost 12 cents, "10" will cost 24 cents, and "100" will cost 36 cents.